Weber Shandwick Australia Appoints Matthew Gain Head of Digital Communications Practice
Tuesday, June 09, 2009 SYDNEY, Australia, June 9, 2009 — Weber Shandwick has recruited former Microsoft marketer, Matthew Gain, to head its Digital Communications practice in Australia effective August 1 and boost its fast- growing regional practice in Asia Pacific.
Gain, who will report to Weber Shandwick Australia Managing Director Emma-Jane Granleese, brings a wealth of agency and client-side experience, most recently as citizenship and consumer PR manager for Microsoft’s Consumer and Online Group in the U.K. In this position, Gain developed online viral campaigns and launched new online services.
“Bringing in someone with first-hand experience of client perspectives makes sense,” said Granleese. “What we wanted was someone who is as familiar with the digital possibilities as they are with clients’ strategic communication needs, and Matthew represents the perfect combination.”
His appointment is also aimed at further strengthening Weber Shandwick’s fast growing Digital Communications capability serving top multimarket clients across the Asia Pacific region. The newly created position complements Weber Shandwick’s Digital Communications hubs in North America and Europe. Gain’s role will include the development and training of existing and new digital market champions throughout the Asia Pacific region.
Prior to his stint at Microsoft, Gain managed multiple consumer technology clients as account director for Jackie Cooper Public Relations (an Edelman agency) in the U.K. While in Australia, he oversaw a portfolio of consumer and technology clients as account director for Pulse Communications (Ogilvy PR).
About Weber Shandwick Australia
Based in Sydney, Weber Shandwick Australia is an award winning public relations firm. Over the last three years, Weber Shandwick has had continued success and growth in the Australian market, being named PR Agency of the Year at the recent 2008 AdNews awards. Offering specialist communications services through our consumer, healthcare, corporate and technology practices, we cross the confines of traditional and digital media to deliver communications strategies that create meaningful results, every time. At Weber Shandwick, we’re passionate about communication, focused on creating and executing campaigns which stimulate advocacy for our clients and their brands.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.