Omniture Announces Analytics and Optimization Technology within Adobe Creative Suite 5
Integration of Adobe and Omniture Enables Marketing Organizations to Further Optimize ROI Performance in the Era of Digital Marketing; NetAverages Offers Internet and Mobile Usage Benchmarks to Guide Content Development
LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (Nasdaq:ADBE) and a leading provider of online business optimization software, today announced that key Omniture analytics and optimization technologies have been integrated into Adobe Creative Suite 5, which is now shipping. These integrations help marketers optimize all of the workflows in the marketing chain, further creating a marketing organization committed to accountability and ROI. Moving analytics and optimization upstream into the creative workflow further simplifies processes and frees marketers to focus more on marketing.
The integrations feature Omniture SiteCatalyst and Omniture Test&Target capabilities that can be accessed from within the recently-released Adobe Creative Suite 5. Omniture also announced the availability of SiteCatalyst NetAverages, an online service accessible directly from CS5 that provides Internet and mobile usage benchmarking data for better-informed content creation.
“By making Omniture technology available from directly within Creative Suite 5, Adobe is empowering its customers to easily create, deliver, measure and optimize campaign effectiveness across virtually any digital platform or device,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s successful online strategies must be centered on increasing the engagement, personalization and relevance of the end-user experience. Businesses who recognize this will benefit from increased ROI from their digital marketing efforts, stronger customer relationships and improved quality of the services and experiences accessed by their customers.”
Omniture SiteCatalyst is an industry leading online analytics solution and provides marketers with actionable, real-time insight about online strategies (Web, mobile, video, social, etc.) and marketing initiatives. Omniture Test&Target allows marketers to test different iterations of content with different audiences to continually improve the relevance of their online content and offers – yielding greater conversion. The Omniture Extensions for CS5 allow for the simple configuration of SiteCatalyst and Test&Target within the Creative Suite, dramatically shortening implementation times. Customers can now deliver more engaging and relevant content by constantly measuring consumer preferences and applying that knowledge to optimize their marketing content and campaign performance.
SiteCatalyst extensions available for Adobe Flash Professional CS5 and Flash Builder 4 allow businesses to:
•Measure, analyze and optimize integrated data from all online initiatives to inform decisions and improve marketing ROI.
•Gain efficiencies by incorporating content tagging as an integral part of the content-creation process.
Test&Target extensions available within Adobe Flash Professional CS5 and Dreamweaver CS5 allow businesses to:
•Employ testing and targeting strategies to identify which video, Web page, promotion or digital assets perform best and deliver relevant content.
•Gain efficiencies by creating regions for dynamic content as an integral part of the content-creation process.
SiteCatalyst and Test&Target extensions create a streamlined workflow where designers, developers and marketers can embrace a cohesive design, measurement and optimization strategy.
SiteCatalyst NetAverages is a new online service accessible directly from within CS5 that provides insight into the latest Internet and mobile usage trends through anonymous, non-personal aggregate data such as browser type, operating system, mobile device profiles and screen resolution. Integrating this data into CS5 helps designers optimize creative for Web and mobile screens much earlier in the content creation process. SiteCatalyst NetAverages allows designers to:
•Identify popular browser and operating system configurations to test and develop websites accordingly.
•Understand which mobile devices or mobile device manufacturers are most popular for accessing Web content.
•Optimize designs and images to fit within the constraints of users’ screen sizes, on desktop or mobile devices.
•Track the latest trends based on top desktop and mobile changes for the last month by setting up custom alerts when a statistic reaches a pre-specified threshold, such as when a specific browser has gained or lost market share.
Pricing and Availability
Omniture Extensions for CS5
SiteCatalyst and Test&Target extensions for Flash Professional and Dreamweaver are available now at no additional cost for existing customers who have licensed the Adobe and Omniture products. The extensions can be downloaded directly from within Adobe Creative Suite 5 products. The SiteCatalyst extension for Flash Builder will be available in the near future. Click here to learn more about the Omniture Extensions: www.adobe.com/products/creativesuite/omniture
SiteCatalyst NetAverages is available as part of Adobe CS Live, a set of online services that harness the connectivity of the Web and integrate directly with Adobe Creative Suite 5 software. CS Live online services are available at no additional cost for a limited time for customers who register their CS5 products or who sign up for the services online. Click here to learn more about SiteCatalyst NetAverages: https://netaverages.adobe.com/en-us/index.html
About Omniture, An Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their websites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite, Flash, , DreamweaverOmniture, the Omniture logo, Omniture SiteCatalyst, Omniture Test&Target and SiteCatalyst NetAverages are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners