Omnicom Opens China Office
World’s Leading Marketing and Communications Giant Celebrates 20th Anniversary
SHANGHAI, China, April 9 /PRNewswire-FirstCall/ — Omnicom Group Inc. (NYSE: OMC), a holding company comprising the world’s most award-winning advertising, media and communications agencies, today celebrated its 20th anniversary with the official opening of its office in China by Omnicom President and CEO John Wren. The opening of the office, located in the Grand Gateway Shanghai, is the latest move by the Group in its ambitious plans to strengthen its already extensive networks in China.
John Wren commented: “China is a key strategic market for Omnicom. The opening of this office is a clear illustration of our commitment to the region. We are delighted to be celebrating our 20th anniversary in China, and it is symbolic that our office is opening here in this milestone year for the Group.”
“For over 20 years, our agencies have led the way in terms of creativity and innovation, which is demonstrated through the strength and recognition of our brands as among the world’s best. We will continuously look to build on this success in China and across the region, by delivering innovative marketing and communications solutions to our clients,” added Michael Birkin, Omnicom’s Vice Chairman and Chairman and CEO Asia Pacific.
Under the Omnicom umbrella, many of the Group’s award-winning and industry-leading agencies have already established strong networks in China. These include global advertising brands BBDO, DDB and TBWATequila; specialist media-buying company OMD; public relations brands Bentley Communications, Fleishman-Hillard and Ketchum Newscan; brand consultancy firm Interbrand; interactive agency Tribal DDB; and field marketing company Unisono Fieldmarketing.
Serge Dumont, Senior Vice President, Omnicom Group Inc., and President of Omnicom Asia Pacific, who himself has spent 20 years in Asia, for the most part in China, said: “China is a driving force of the Group’s business in the Asia-Pacific region. We already have a great team of people in the market, delivering award-winning business. Through opening an office here, we will be able to anticipate and meet clients’ growing demand for services in China with even greater efficiency.”
Only last month, the Omnicom Group acquired a majority ownership interest in Unisono Fieldmarketing International Limited, a leading field marketing company based in Shanghai, China. Covering over 25 cities, it offers channel solutions to consumer, pharmaceutical and other service industries based on a powerful Point of Purchase (“POP”) satellite mapping and field force management and reporting system.
“The addition of Unisono Fieldmarketing demonstrates Omnicom’s determination to offer clients a comprehensive range of quality services across China, and we will continue to seek further opportunities to expand our portfolio and attract the best talent in the business,” concluded Serge Dumont.
The new Omnicom office is located in Shanghai at 3701, 1 Grand Gateway, No. 1 Hong Qiao Road Xu Hui District, where a number of the Group’s agencies have established offices. These include BBDO, DDB, OMD and Fleishman-Hillard.