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Ogilvy PR wins big at 2016 PR Week Asia Awards

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HONG KONG — 15 June, 2016 — Ogilvy Public Relations is celebrating tonight after a series of successes at this year’s PR Week Asia Awards held at the JW Marriott Hotel Hong Kong. The awards event brings together the cream of the PR industry and recognises excellence across a range of categories, including brand development, technology, business-to-business and employee communications, among others.

Overall, Ogilvy was crowned Gold for Envrionmental Campaign of the Year and Healthcare Ethical Campaign of the Year. The former saw Ogilvy PR Taiwan collect Gold for its FarEas Tone Telecommunications #MyFutureIsMineToSave campaign, while Ogilvy PR Health Australia and Saatchi & Saatchi with Janssen Australia was awarded Gold for Schizophrenia: Don’t Be Left in the Dark.

Work from across the region was recognized, with Silver awarded to Ogilvy PR Singapore with Kimberly-Clark Asia Pacific for Responsible Forestry, Environmental Campaign of the Year; as well as Ogilvy PR Hong Kong with Mead Johnson Nutrition for Vital Step: Raising Awarenesss of a Fatal Newborn Illness, Corporate Social Responsibility Campaign of the Year.

Commenting on the awards, Scott Kronick, Ogilvy PR Asia Pacific President & CEO said, “These award wins are a testament to our ongoing growth and success in the region. We believe in driving real business results for our clients, and do so through the best talent, a strong expertise of over 1000 staff and relentless focus on innovation and creativity in all that we do.”

A full list of the winners follows:

Gold Award:

  • Healthcare Ethical Campaign of the Year – Schizophrenia: Don’t Be Left in the Dark – Ogilvy PR Health Australia/Saatchi & Saatchi – Janssen Australia
  • Environmental Campaign of the Year – FarEas Tone Telecommunications #MyFutureIsMineToSave – Ogilvy PR Taiwan – FarEas Tone Telecommunications

Silver Award:

  • Environmental Campaign of the Year – Responsible Forestry – Ogilvy Singapore –Kimberly-Clark Asia Pacific
  • Corporate Social Responsibility Campaign of the Year – Vital Step : Raising awareness of a fatal newborn illness – Ogilvy PR Hong Kong – Mead Johnson Nutrition

Bronze Award:

  • Crisis or Issue Management Campaign of the Year – The Release of Peter Greste – Howorth/Parker & Partners Australia – Al Jazeera English

Within the region, Ogilvy PR was shortlisted with 18 entries in 16 categories, with ten nominations in Australia, three in Hong Kong, two in China, one in Philippines, one in Singapore and one in Taiwan.

Shortlist follows:

  1. Brand Development Campaign of the Year (Product) – Great Chinese Names for GB – Beijing – VisitBritian & UKVI
  2. Brand Development Campaign of the Year (Service) – Yahoo Mobile Everyday – iPR Hong Kong Yahoo Hong Kong
  3. Healthcare Ethical Campaign of the Year – Schizophrenia: Don’t Be Left in the Dark – Ogilvy PR Health Australia/Saatchi & Saatchi – Janssen Australia
  4. Business-to-Business Campaign of the Year – Innovation in Preventative Sports Medicine – Howorth Australia/FleishmanHillard Singapore/Weber Shandwick Korea – SAP
  5. Sports Campaign of the Year – UFC Fight Night Manila: Achieving a Sold Out Mixed Martial Arts Fight Night in Basketball and Boxing Country – Ogilvy PR Manila – Zuffa Singapore
  6. Australia/New Zealand Campaign of the Year – The Release of Peter Greste – Howorth/Parker & Partners Australia – Al Jazeera English
  7. Australia/New Zealand Campaign of the Year – eBay Innovation Lab – making eBay No.1 for Electronics in Australia – Pulse Communications Australia – eBay
  8. Greater China PR Campaign of the Year – Time for Another Tomorrow Zytiga Launch Campaign – Shanghai – Xian Janssen Pharmaceutical Ltd
  9. Crisis or Issue Management Campaign of the Year – The Release of Peter Greste – Howorth/Parker & Partners Australia – Al Jazeera English
  10. Media Relations Campaign of the Year – AncestryDNA – Australia, where do you think you come from? – Howorth Australia – Ancestry
  11. Corporate Social Responsibility Campaign of the Year – Vital Step : Raising awareness of a fatal newborn illness – Ogilvy PR Hong Kong- Mead Johnson Nutrition
  12. Environmental Campaign of the Year – Responsible Forestry – Ogilvy PR Singapore –
    Kimberly-Clark Asia Pacific
  13. Environmental Campaign of the Year – FarEas Tone Telecommunications #MyFutureIsMineToSave – Ogilvy PR Taiwan – FarEas Tone Telecommunications
  14. Public Education Campaign of the Year – Schizophrenia: Don’t Be Left in the Dark – Ogilvy PR Health Australia/Saatchi & Saatchi – Janssen Australia
  15. Best Use of Analytics – The SAP Australian Digital Experience Report – Howorth/AMR/ The Factuary Australia – SAP Australia
  16. Best Use of Broadcast/Video – AncestryDNA – Australia, where do you think you come from? Howorth Australia – Ancestry
  17. Australia/New Zealand PR Consultancy of the Year – Pulse Communications Australia
  18. Greater China PR Consultancy of the Year – Ogilvy Public Relations Hong Kong

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, it was named the Cannes Lions Network of the Year. Ogilvy was also named Best Digital Consultancy in the World, one of the Most Creative Agencies, Asia Pacific Consultancy of the Year, and Best South-East Agency by the Holmes Report. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world: it integrates deeply with all Ogilvy disciplines (advertising, direct marketing, activation, promotional, digital, social and content, and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our website at www.ogilvypr.com or follow us at @ogilvypr.

SOURCE: WPP

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