McCann Asia Pacific Wins 14 Lotus Awards at AdFest 2009
PATTAYA, THAILAND, March 23, 2009 — At the Asia Pacific Advertising Festival (ADFEST) McCann Hong Kong won 6 AdFest Lotus awards, Mumbai took home 4, Singapore won 2 and Kuala Lumpur and Tokyo each won 1 Lotus.
Among McCann’s 3 Gold Lotus winners, McCann Hong Kong won for Elements “Flirting with Sound” campaign in the Best of Field Marketing category. This Elements campaign also won the special Innova Lotus Award for Best Innovation in Marketing, as well as a Bronze Lotus for Online Advertising Innovation.
McCann Singapore won a Gold Lotus for L’Oreal Elseve “Seafood/Steak/Poultry” campaign for the Best Use of Illustration; and McCann Kuala Lumpur won Gold for Lotus Exige-S “Roads” campaign for Best Use of Typography.
Among Silver winners, McCann Hong won three — 2 for Nike “Paper Battlefield” in the Best of Graphic Design and Best of Art Direction categories, and another for Wellcome Supermarket “Father & Daughter” in the Best of Corporate category. McCann Mumbai also won 3 Silver Lotus Awards for Maha Thanda Tel Cooking Oil “Farmer”, “Barber” and “Dhaba (Eatery)” in the Best Use of Illustration category. McCann Tokyo won for “The Eco Zoo” in the Most Outstanding Website for Design & Navigation; and McCann Singapore won for GMP Recruitment “Raffle Place Ghost” in the Best Use of Viral Marketing.
In the Bronze category, McCann Mumbai won for Fedrigoni “Monsters Ink” in the Best of Collateral Design category.
ADFEST is the only regional advertising festival that originates in Asia by Asian for the Asian. Formally known as the Asia Pacific Advertising Festival, ADFEST was solely created for the recognition, promotion as well as celebration of the diversity of Asian creativity.
SOURCE: McCann Worldgroup