Covario Releases v2.0 of Patent-Pending Audit Score for SEO Health
Updated Enterprise Solution for Driving Improved Online Results Leverages Unique Data Set
CAPTIVA ISLAND & SAN DIEGO — May 6, 2009 — Covario Inc., the leader in interactive marketing analytics, today announced the availability of the latest upgrade to its patent-pending Covario Organic Search InsightTM solution which includes Audit Score v2.0 – a measure of the alignment of an advertiser’s website with the methods used by search engines like Google, Yahoo, MSN to display natural search results. Natural search drives 75%+ of the traffic to websites – making search engine optimization (SEO) a key determinant in the value an advertiser realizes online. Audit Score v2.0 is based on proprietary data developed by Covario from audits conducted on over 500 different websites across its customers – making Audit Score v2.0 more accurate than Google Page Rank in predicting how effective an advertiser’s SEO investments are in driving measurable business improvements. In addition to the launch of Audit Score v2.0, Covario is releasing a white paper that outlines the results of its proprietary research in driving improvements in its customer’s online presence and brand building. The white paper is available by request at http://www.covario.com. The announcement was made today at MediaPost’s Search Insider Summit in Captiva Island, Florida, May 6–9.
“Audit Score v2.0 is an important step for our customers as it elevates our ability to make specific recommendations, search engine by search engine, and drive key online marketing strategies that improve the ROI of SEO” says Dr. Matthias Blume, Chief Analytics Officer at Covario. “Each search engine treats websites very differently, and their treatment changes over time. Our analytics allow us to understand these differences and changes, and make recommendations that measure SEO effectiveness based on the uniqueness of each search engines’ algorithms.”
“At Fujitsu, we are very excited about the latest release of Covario Organic Search Insight and most specifically, the inclusion of Audit Score 2.0,” explained Erin Sun, Channel Marketing Manager at Fujitsu Computer Products of America. “In a distributed and dynamic environment like Fujitsu, the Covario platform provides us with actionable information that helps us identify opportunities, determine priorities, allocate resources and measure results in a structured, scalable way.”
In addition, Covario also upgraded the ability of Organic Search Insight to measure the value of SEO efforts through an extended analysis of “on site” factors that measure the interaction of searchers with a brand’s site. “Our goal is to automate as much of the data aggregation and data analysis process as possible, so SEO consultants and internal SEO experts can focus on additional value added functions like content creation and link building which drive improvements in value,” says Dr. Blume. “The new functionality in Organic Search Insight is designed to answer three key questions – how much am I making on natural search? Are my current techniques driving as much value as they should? Are there other keywords or techniques I should be using to drive additional value, and what are they?”
Audit Score v2.0 is available as part of the latest release of the Covario™ Marketing Action Platform, an enterprise software solution that helps large advertisers and their agencies increase the efficiency, lower operating costs and improve Return-On-Investment of paid search advertising and Search Engine Optimization programs.
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.